Helps Aruba to get well

From the day of it’s introduction the law of the Aruban Fund for General Health Insurance (AZV) has been the topic of a broad public debate. Amid of this discussion the Executive Body of the AZV puts all it’s effort to transform this law in the best payable but qualitative health care. Stradius developed a motivational campaign to make the public aware of all the benefits of the AZV and the good work that the Executive Body has achieved in the short period of it’s existence. The concept ‘AZV ta yuda Aruba bira bon’ shows in a striking way that the Executive body is on the right track by giving proof of it’s succes. It gives the AZV a face and likeability, which is more than only a law. At the heart of the idea is a big yellow thermometer. Why? Because a thermometer is a well known medical instrument which tells you how a patient is doing. In this case the instrument states a clear 'BON'; papiamentu for 'Alright'.




Ad Senor Nicolaas


Poster Sean


Poster Timothy