Are you fresh?
To reposition the Subway brand in the Aruban market, Stradius developed the “Bo Ta Fresco?” concept. This concept was designed to raise awareness among the local target groups that Subway Aruba matches Subway’s high international standards. The catchy, in-your-face “BO TA FRESCO?” line asks on one hand if the reader has a healthy lifestyle and on the other hand asks if he or she feels good and self-assured? Subway is about eating fresh, which will help you be fresh. Are you fresh?