When the authorities need an authority!

SOAB audits government organizations. They’re non-profit, but they’ve got the same skills as the ‘Big 4’ accounting companies plus dedicated expertise in government affairs. Nevertheless, some branches of government are still hiring 'Big 4' firms. To rectify this, we developed this slick campaign that positioned SOAB with a sophistication not unlike the top firms. It’s got an intriguing slogan, an eye-catching visual, and the copy clearly explains why SOAB is the smartest choice.




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Poster