Without a passport you won't get far.
How do we get people to see to it that they always have a valid passport? After all a passport is not something that you need everyday. A valid passport however can save a life e.g. when one needs to leave the island instantly for heart surgery. Or imagine that a few minutes before going on your once-in-a-lifetime cruise, you discover that you’re passport has expired!

The Cabinet of the Governor of Aruba asked Stradius to develop a campaign to make the public aware of the importance of always having a valid passport. Using fake travel agency ads which pointed to a specially created website and a special phone number (with a taped message) we created a lot of 'rumor around the brand’. Lots of people fell for it. Later ads and posters further explained the importance of having a valid passport. 'Sin paspoort valido bo no ta yega leu’.




Billboard Miami


Teaser Ad Jamaica


Teaser Ad NYC


Teaser Ad Haiti