Antillean Youth

This foundation goes to great lengths to serve the interests of the children of the Netherlands Antilles. In 2002, we developed two campaigns that ran full page in all major Dutch newspapers. The ads drew attention to the fact that most Antillean youths are studying and working hard, which is why it would be unfair to be prejudiced towards them just because a small group is getting a lot of negative media attention. The first campaign received an award and the slogan was used in Dutch Parliament.




Ad Lawyer


Poster Baseball


Ad Nurse


Ad Shameless Girl


Ad Shameless Boy



I want to be…

In 2006, we developed a third campaign, which appeared in Curaçao newspapers. It appealed to a sense of responsibility for our children: the decisions that grown-ups make now will directly affect their future.




Ad "I want to be an Architect"


Ad "I want to be a Vetinarian"


Ad "I want to be a Captain"