La… la… limerick
"A young man from Pelican Key
was jogging when he hit a tree
he fell on his back
and twisted his leg
Fatum covered the hospital fee!"
Insurance company Fatum came to us with the request to produce a radio campaign. One that should make Fatum stand out from its competitors, should be amusing and sympathetic, and could highlight all their insurance products. We decided to use limericks to illustrate the various situations in which one can depend on Fatum. Because when things go bad, Fatum’s insurances do a lot of good. Since the radio ads were well received (people even send their own limericks to Fatum), it was decided to translate them into newspaper ads. To keep the 'don't worry be happy' vibe, we made cartoons of the different events.