‘Nos Bon Smak di Semper’

When closing its doors in 2005, Curaçao’s Amstel brewery had been a pillar of local industry for nearly fifty years. Its beer was generally regarded as ‘our beer’. How could we convince consumers that imported Amstel (brewed according to a special Antillean recipe in the Netherlands) still offers the same beloved taste and that it is still an irreplaceable part of beautiful island moments?




Poster Domino


Poster Night Life


Poster Fishermen